Event & audience development

Your audience is out there. The databases just can't find them.

KAT-i builds verified B2B audiences for event organisers, publishers, and marketing agencies. Delegates, exhibitors, sponsors, and subscribers: researched from scratch and telephone-verified. Not a sample of the file. Every contact, called and confirmed before your invitation goes out.

ISO 27001:2022 certified · GDPR compliant

A complete solution for B2B data and business information

2014founded152employees, all in house150+clients100%telephone-verified75day guarantee
01 · The problem

Why audience data breaks down in B2B events

Empty delegate lists. Sponsors asking for ROI you cannot prove. Exhibitors who should be on the floor but have no digital footprint. A circulation database that hasn't been refreshed in two years.

The event industry runs on audience quality, and audience quality runs on data that most sources cannot build.

The invisible exhibitor

A trade show in infrastructure, manufacturing, or specialist professional services lives or dies on its exhibitor base. Many of those companies are small, privately held, and commercially successful without ever building a website worth crawling. A database platform sees nothing. An event organiser sees a missing booth.

The decaying delegate list

In the client databases we re-verify, 20–30% of the contacts on a year-old list have moved on, changed role, or been promoted. The list you used last year is quietly wrong. Campaigns bounce. Invitations never arrive. And the gap only surfaces when registration numbers come in low.

The inferred sponsor list

Sponsorship sales depend on reaching the right marketing and commercial leads inside target companies. Most of that data is inferred from job title pattern-matching or scraped from LinkedIn. It bounces. It annoys. It damages the brand you are trying to sell.

02 · The difference that is checkable

Every contact. Not a sample.

Every audience supplier says their data is verified. Almost none of them mean every record, and for an event that difference has a date attached to it.

A sampled list is fine in the abstract and useless in the specific. Average accuracy is no comfort to the delegate acquisition manager watching registrations plateau three weeks out, or to the sponsorship lead whose sixth call in a row went to a disconnected number.

We call every contact before delivery. Not a representative subset, not a quality-control callback on a portion of the file. Every one. That is why the guarantee attaches to every record rather than to a percentage of them.

The question to ask any audience supplier

“What percentage of the records you deliver are verified by a person on the telephone?”

Ask it of us and the answer is 100%, and you can test it before you commit: request the free sample and call the numbers yourself. Ask it of anyone else and listen for the qualifier: verified records, quality callbacks, a representative sample. The qualifier is where the percentage hides.

03 · Timing

Built backwards from your show date

Every other data buyer has a deadline they can move. You have a hall booked and a date printed on the tickets.

The cycle, not the project

Tell us the show date and what the data is for (first-wave invitations, a late registration push, exhibitor renewal, or next year's prospecting) and we scope backwards from it. A list that arrives after the early-bird window has closed is not a late delivery. It is a wasted one.

Where the time actually goes

Volume matters least. Difficulty matters most: a few hundred contacts at well-documented enterprises moves quickly, while the same volume across privately held suppliers in a specialist trade takes considerably longer, because each record needs primary research. Opt-in adds time by design: twelve attempts, in the contact's own business hours.

What we will not do

We do not quote a turnaround we cannot hold, and we will not hit a date by skipping the verification the whole engagement depends on. If the deadline and the scope do not fit, we say so at the briefing rather than after. Tell us the date first and we will scope to what is achievable.

Annual shows have a particular problem. In the client databases we re-verify, 20–30% of the contacts on a year-old list have moved on, changed role, or been promoted. Run last year's delegate list against this year's show and roughly a quarter of your audience never hears about it, and you will not know which quarter until the bounces come back.

04 · What we deliver

Built for your event, not pulled from a pool

Delegate and attendee acquisition

Verified contacts for conference delegates, summit attendees, webinar audiences, and award show guests. Every record telephone-confirmed before delivery, so your invitation actually reaches the person you intend it to.

Exhibitor and sponsor prospecting

Research and verification of commercial leads inside companies that should be exhibiting or sponsoring. Including companies with minimal web presence that no database platform indexes. We call them, confirm the right contact, and deliver the record.

Subscriber and circulation growth

Net-new contacts for controlled circulation titles, subscription products, and information services. Verified against your readership criteria, not filtered from a generic pool. Every record checked for accuracy and relevance before it enters your system.

Tradeshow and web form completion

Incomplete registrations, business card scans, and web form submissions turned into full verified records. Name and company only becomes a complete contact with title, email, phone, and company profile, all confirmed by telephone.

Audience re-verification

Your existing database refreshed and telephone-validated before the next campaign. Stale records updated, job changes identified, and dead contacts replaced. You do not market to last year's list.

05 · Who it's for

Depending on where you sit

Marketing and campaigns

You need deliverable email addresses and working phone numbers. Not a list that bounces 20% and damages your sender reputation before the first invitation goes out. We verify every contact by phone before delivery and guarantee it for 75 days.

Audience development

You are judged on registration numbers and audience quality. We tell you whether the universe exists before you spend budget, and we build it from primary research where no commercial coverage exists. If the sector is real, we can research it.

Sales and client services

You need sponsor and exhibitor prospects who are actually reachable. Not inferred contacts constructed from naming patterns. We confirm the right commercial lead by phone, verify the number connects, and pass on any expressed interest straight to your team.

Directors, VPs, and C-level

You need to know whether the audience development budget is being spent on data that works. Our feasibility study estimates what exists before you commit. Our proof of concept delivers real sample data in 3 to 5 days so you can check the quality yourself. No commitments until you have seen the work.

06 · How it works

The same method, applied to your market

We do not hold a database of event contacts. Every audience is built from scratch against your brief.

You brief us

The event type, the sector, the job titles, the geography, the seniority levels. Any exclusions: competitors, existing sponsors, markets you do not serve.

We research

Web, desk, and primary sources. Trade associations, regulatory registers, event listings, regional directories, the trade press, and direct telephone research where the web has nothing.

We verify

Every contact confirmed by phone. Role, email, and number validated. If the person has moved on, we find who replaced them rather than returning a dead record.

07 · Where commercial data gives up

The sectors no database maps

These are not fringe markets. They are the core of B2B events, and they are commercially invisible to database platforms.

Infrastructure, engineering, and construction

Bridge designers, highway engineers, local authority transport officers.

Manufacturing and industrial equipment

Specialist suppliers with single-page websites and no social presence.

Professional and business services

Firms that have never had a reason to be visible online.

Emerging markets

Where commercial coverage thins and professional networks are not indexed.

Public sector and government

Which publish almost nothing and follow no standard structure.

Niche B2B media and publishing

Controlled circulation audiences that no subscription database maps.

There is no industry we do not cover. If the sector exists, we can research it.

08 · Selected work

The lists that could not be bought

Seven industries with no data to buy

B2B media group · Bridge design, highway engineering, e-sports, minor league venues. Sectors no commercial database maps. Tens of thousands of contacts across five regions.

Companies with almost no web presence

B2B exhibitions organiser and trade publisher · Tens of thousands of contacts from several hundred companies that barely appear online. Discovered through combined desk, web, and telephone research.

Net new, every single record

Graphics and productivity software company · Suppression-file discipline across three regions. Every record verified as new before delivery, so the marketing team never pays for duplicates.

09 · The standard

Every record meets the same standard

KAT-i Verified means: custom-built to your brief, 100% telephone-verified against the organisation before delivery, and 100% guaranteed for 75 days. If a record does not match, bounces, or the contact moves on in that window, we replace it or credit it back. On delivery, the data is your property permanently.

Opt-in is a separate service. A KAT-i Verified record is accurate and guaranteed; it is not by itself a consented record.

There is no product database. Nothing is aggregated, nothing is resold, and no historical archive accumulates. Client data is retained only for the 75-day guarantee period and then deleted. Consent recordings are held for eighteen months because a consent record that cannot be produced is worthless.

Commercial terms, not just a warranty

You do not pay for records that do not work.

Send back anything that does not match your brief, bounces, stops connecting, or whose contact has moved on inside 75 days, and we replace it or credit it. For an event that matters more than usual, because the budget is tied to a show P&L that closes when the show does.

Two things we will not promise you, because nobody can honour them.

A zero bounce rate. We verify every email address before delivery and guarantee it for 75 days. What happens inside a mailbox between our call and your send is not ours to control, and any supplier promising you zero has quietly redefined either the word or the timeframe.

A registration number. We can tell you the audience exists, that every contact is real, correctly identified and reachable, and that the invitation will arrive. Whether they register depends on your programme, your speakers, your pricing and your date. Anyone selling you attendance is selling you something they do not control.

10 · Compliance

Consent-safe, audit-ready

For European events, GDPR-compliant double opt-in is available. Permission captured by telephone, confirmed by email, date-stamped, and backed by a voice recording retained for eighteen months. Where a contact expresses interest in your event during the conversation, we pass that straight to your sales team.

11 · Before you commit

Start with a free step

Step one

Does the data exist?

Free feasibility study · 48 to 72 hours

Tell us the event, the sector, and the audience you need. We will estimate what exists in 48 to 72 hours.

Step two

Is the work any good?

Free proof of concept · 3 to 5 working days

Send a brief and we will build real sample data in 3 to 5 working days. Real work against your brief, so you can check it for accuracy, relevance, and fit.

Step three

You decide the scope

Full flexibility

We scope the full project and share the numbers for your approval. You decide how much you want. No tier to buy into and no seat count to commit to before you know what you need.

Tell us about your next event

Send us the event type, the sector, and the audience you need. We will estimate what exists in 48 to 72 hours. Or send a brief and we will build real sample data in 3 to 5 working days.

Either way, you find out whether this works before you spend anything.