A person at the organisation confirmed it, by phone, before it reached you.
Every contact we deliver meets the standard below. This page sets out exactly what that means, so you can check the claim rather than take it.
Custom-built to your brief, 100% telephone-verified, and 100% guaranteed for 75 days. Every record, no exceptions.
Researched from scratch against your written brief. Enterprise, mid-market, SMB, and the places where B2B data is scarce: public sector undertakings, government bodies, emerging markets, and specialist industries.
No stored database. No filtered export. Nothing pulled from a pool assembled in advance for whoever buys it.
If the information exists, we find it. If it does not, our feasibility study tells you before you spend anything.
Every contact is called before delivery. Not a sample, not a statistically representative subset. Every one. Before any record ships, a person at the organisation has confirmed:
Where a contact has moved on, we identify who now holds that responsibility and research them instead, rather than returning the record as dead.
Every record we deliver is 100% guaranteed for 75 days from delivery. If any of the following happens in that window:
Send us the record and we replace it or credit it back to you. You do not have to prove anything beyond identifying which record and why.
A standard without a remedy is a marketing claim. This is not a warranty bolted onto a sale; it is a commercial term. You do not pay for records that do not work.
If a record does not meet the standard above, or does not match the criteria in your brief, we correct it. There is no acceptable error rate.
If a contact changes role within 75 days of delivery, or an email address or telephone number stops working in that window, we replace the record or credit it back to you.
On delivery, the data becomes your property permanently. There is no product database. Nothing is aggregated, nothing is resold, and no historical archive accumulates. Client data is retained only for the 75-day guarantee period and then deleted. Consent recordings are held for eighteen months because a consent record that cannot be produced is worthless.
You do not pay for records that do not work.
Some providers move that risk before the invoice by charging only for records that meet a threshold. Ours sits after delivery and covers more: send back anything that does not match your brief, bounces, stops connecting, or whose contact has moved on inside 75 days, and we replace it or credit it. Either way the record you paid for is a record that worked.
The difference matters because a pre-invoice threshold is set by the supplier and tested once. A 75-day window is tested by your own team, on your own campaign, against your own standards.
This distinction matters, and getting it wrong is expensive. A record being KAT-i Verified does not mean the person has consented to receive marketing from you.
The standard above describes how a record was built and what we guarantee about it. It says nothing about permission, because most of the lists we deliver do not need permission: contact research under legitimate interest is a different thing from consent for email marketing.
Where you are marketing into Europe and do need consent, we capture it on your behalf as a separate piece of work, priced separately. Where opt-in is in scope, permission was:
We make up to twelve attempts to reach a contact. If we cannot speak with them, the record is marked as no answer. Silence is not consent and we do not treat it as consent.
So: a KAT-i Verified record is accurate and guaranteed. An opted-in record is accurate, guaranteed, and carries a consent record you can produce. If you are unsure which you need for a given campaign, ask us before you brief it rather than after.
Five stages, every one performed by a person: your brief, web and desk research, gap screening and telephone research, telephone validation and opt-in, and delivery in your own data format.
A standard that claims everything is worth nothing. Here is what this one does not mean.
We verify that a person is real, correctly identified, and reachable. Whether they reply depends on your offer and your messaging, which are not ours to control.
All B2B data decays. The standard describes the record at delivery, and the guarantee covers 75 days beyond it. After that, records need re-verifying, and contacts opted in for one campaign will eventually need opting in again. Any provider implying otherwise is not being straight with you.
Where an account genuinely contains nobody matching your criteria, we tell you rather than filling the gap with someone who does not fit.
KAT-i Verified describes accuracy, not permission. Opt-in is a separate service, set out in section 03. Treating a verified record as a consented one is the mistake most likely to cost you.
Business contact information only. No special category data, no financial data relating to individuals.
It describes what you are buying. Your own regulatory position depends on your processes, your legal advice, and how you use the data within your organisation.
On every list we deliver, in the file itself.
It is not a logo we apply to marketing material. It is a statement about a specific delivered record, and it means every condition on this page was met before that record reached you.
The fastest way to test a standard is to test the work. Send us a requirement brief and we will build a real sample against it, typically 20 to 30 telephone-verified contacts or 3 to 4 accounts mapped, delivered free in 3 to 5 working days.
Then check it. Call the numbers. Confirm the titles. That is the test.
Before anything is stored
This site sets nothing on your device unless you say yes. We would like to set one cookie that tells us which pages are read, so we know what to write next. Nothing is shared with advertisers, and we do not run ads. What this means.