KAT-i researches a market, a segment or a competitive set to the question you actually need answered. Market sizing, market mapping, competitive landscapes and buyer landscapes, built from primary research rather than assembled from what has already been published.
A complete solution for B2B data and business information
Published industry reports are written to a publisher's calendar and a generic question. Market sizes are modelled from top-down assumptions, private companies are missing, and nobody can tell you how many buyers actually hold the budget.
A top-down estimate tells you the size of a category, not the companies you can sell to.
The competitors and customers that matter most are often the ones no database lists.
A report scoped for everyone answers nobody's specific decision.
Researched company by company rather than modelled, so the number comes with the list behind it.
Every competitor in the segment, including private companies that appear in no database.
Who holds the budget, who influences it, and how many of them there are.
Scoped to your decision, not to a publisher's calendar.
Where the market is measured in people rather than companies.
Any company-level or contact-level variable you define.
A new market or segment to enter, and no way yet to size it.
A plan that needs ground truth before budget is committed to it.
Positioning and campaigns that depend on knowing who the buyers really are.
A document for a client or a hiring plan that no subscription tool can produce.
Every report is priced on the brief. The variable is research difficulty, not page count.
The question you need answered, the market or segment, and the decision the research will support.
Primary research company by company: web, desk, registers, associations and telephone research where nothing is published.
Findings confirmed with the organisations themselves, then written up with the company and contact research behind them if you want it.
KAT-i Verified means custom-built to your brief, 100% telephone verified before delivery, and guaranteed for 75 days. If a record does not match the brief, bounces, or the contact moves on in that window, we replace it or credit it back. On delivery, the data is your property.
We hold no product database. Nothing is aggregated, nothing is resold, and client data is deleted from our systems at the end of the guarantee period.
Turn a sized market into a verified list of decision makers.
What the accounts in your market actually run.
Map the audience for a new show or publication.
Tell us the question and the market. We will tell you within 48 to 72 hours what can be researched, how, and what the report would contain.
Send a requirement brief and we build real sample data against it: typically 20 to 30 telephone verified contacts, or 3 to 4 accounts fully mapped.
We scope the project and share the numbers for your approval. No tier to buy into and no seat count to commit to before you know what you need.
Send us the market and the decision behind it. We will come back within 48 to 72 hours with what can be researched and how.
Either way, you find out whether this works before you spend anything.
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